Virgin has been forced into an embarrassing U-turn after a new viral advertising campaign backfired spectacularly.
The company had asked readers of b3ta.com, an online community known for bad taste jokes, to create a new advert for the Virgin Money brand. Hundreds of entries were submitted, but last week the company pulled the competition from the internet after concerns over some of the submissions. (more)
Its high time one of these noxious viral campaigns blew up in the faces of the corporate world, and a more deserving candidate than the financial services "industry" — whose entire purpose, let's not forget, is to get its victims into debt, and to keep them there — I cannot for the moment imagine... viva las B3tistas!
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