American Samizdat

Thursday, June 06, 2002. *
Sometimes I read something that convinces me that I really am a hopeless pinko...

* The complaint: Consolidation has made radio even more cookie-cutter bland, with narrow, unimaginative playlists. Demographic targeting and audience testing eliminate variety, stifle regionalism and foist the least objectionable music on the public.

Failing to recognize that an individual's tastes are broader than a narrow format, stations avoid adventurous artists and diversity. Music's presence is being eroded by gabby DJs and juvenile morning shows.

..."More and more, radio is programmed literally by machine, hurting the limitless potential that makes radio special," Light says. "All the great things about radio, including identity and community, are being devalued. In places that kind of station still exits, people hold onto it with religious fervor."

* The defense: As quirky outposts merged into titanic corporations, radio became a big business beholden to Wall Street's profit standards.

"The stakes are higher," Light says. "One genre is now bigger than the whole industry used to be. It's absurd to think that corporations are going to value artistic merit and innovation. That's not what the game is."

I suppose only a rigid ideologue such as myself can't distinguish between the indictment and the defense...

::USA Today: Hey, Mr. DJ, open the request line via Mediageek
posted by Mr. GluSniffer at 12:36 PM
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