Jason Morteo understands all of this. He is a 17-year-old Chicano lyricist, beat junkie, and grafitti writer in San Antonio. On Wednesday nights, he can be found at Bruno’s, a local restaurant, battling other mcees in the freestyle competition. ("I would have won first place, except the other dude starting beat-boxing on me.") He has a front row seat for what Levi’s and other clothing companies are trying to do with hip-hop and garment workers."For me, I find it so ironic that Levi’s, of all companies, is going to try to make a profit off of hip-hop culture, on top of that Latin hip-hop culture, when there’s so many people here they exploit so much," he says. "And the companies do their best to keep that out of the media."
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