Jack L. Williams, 59, a contractor from Grosse Pointe Park, Mich., applied for a trademark on Sept. 24, two days before the Beamer foundation. He said he ignored a warning letter from the foundation's lawyers.
"I don't care what your name is, it's first in, first swim," said Williams, whose application lists T-shirts and sweatshirts as potential uses. "It's all about good old American capitalism."
`Let's Roll' Trademark Battle Is On
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